Taphouse & Co. is a founder-led brand strategy and identity systems firm focused on companies entering their next stage of growth. The firm works with leadership teams to define brand strategy, clarify positioning, and build scalable identity systems that support momentum. At this stage of growth, the constraint is often structural rather than tactical. Messaging, positioning, and visual systems must evolve to match the scale of the business. Taphouse & Co. partners directly with founders and executive teams to establish clear standards, scalable frameworks, and disciplined brand governance designed to reduce friction and protect long-term equity. Owner-led by design, the work emphasizes strategic clarity, structural consistency, and accountability at every stage of growth.
Taphouse Graphics began as a strategic design firm focused on helping organizations clarify their messaging and elevate their visual presence in competitive markets. The firm partnered with founder-led companies, regional brands, and national organizations to develop brand identities, marketing collateral, and digital experiences that strengthened credibility and market positioning. Over time, the work expanded beyond execution into strategic positioning, messaging clarity, and system-level thinking. As client needs evolved toward scalable brand structures rather than standalone creative assets, the firm’s focus deepened accordingly. In 2026, Taphouse Graphics evolved into Taphouse & Co. to reflect a refined emphasis on brand strategy and identity systems for growth-stage companies.
Directed creative strategy and execution for national hospitality brands, aligning food & beverage programs, promotional systems, and technology platforms. Led a multidisciplinary creative team delivering integrated brand and sales promotion initiatives across retail and experiential environments. Partnered with account leadership and clients to translate business objectives into cohesive campaign frameworks and scalable brand programs.
Led design execution across a 130+ store national retail network, ensuring brand consistency and scalable in-store activation. Directed retail marketing systems spanning customer acquisition, loyalty, seasonal campaigns, and public relations initiatives. Developed integrated customer-facing environments, including window programs, in-store graphics, digital kiosks, and promotional platforms aligned with broader brand positioning.
Contributed to brand execution across a multi-network media portfolio including Discovery Channel, TLC, Animal Planet, Travel Channel, Health Channel, and Discovery Kids. Helped translate network brand standards into scalable retail and promotional programs across national markets. Collaborated within cross-functional creative teams to ensure brand consistency and alignment across seasonal launches and strategic marketing initiatives.
Contributed to corporate identity and retail point-of-sale systems for national brands including Coca-Cola, Burger King, Six Flags, and NASCAR. Supported large-scale retail rollouts by developing brand-consistent in-store materials aligned with established identity standards. Collaborated with account and production teams to execute high-visibility consumer-facing brand initiatives across multi-location environments.
Graduate Degree
Concentration: Visual Communications
BA
Concentration: History
Brand Strategy, Identity Systems, Graphic Design, Branding, Corporate Identity, Technology Startups, Cycling, Swimming,
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