Will Shaw

Hi, I'm Will Shaw, President and Creative Director at Taphouse Graphics.

Award winning corporate identity designer Will Shaw is the president and creative director of Taphouse Graphics. Since 1999 his strategic and creative approaches have brought great value to organizations of all types and sizes. From start-ups that need an edge in the cluttered marketplace, to established organizations looking for transformative rebranding, success is achieved through collaboration and strategy-infused compelling design. Recognized with numerous design awards, Will Shaw's designs have also been featured in multiple international and design publications including Bloomberg’s Business Week, Rockport’s best selling Logo Lounge 7 and David Carter’s Logo 2.0. Will Shaw has more than 15 years of design experience securely fastened to a Bachelor of Arts degree from Georgia Southern University and a graduate degree in visual communication from the Southeast’s premier school of design, the Portfolio Center in Atlanta, Ga.

Sr. Manager, Creative Services at MarkeTeam Inc.

2007 - 2009

Managed creative team of award winning sales promotion agency serving the On & Off Premise, Leisure and Food and Beverage industries.

Senior Graphic Designer at Williams-Sonoma, Inc.

2003 - 2006

Designed in-store marketing, advertising and loyalty programs for over 130 stores. Led the design and execution of all of retail development initiatives, marketing communications, customer acquisition and retention programs, advertising and public relations. Developed marketing collateral and unique retail and customer facing elements, including: window graphics, posters, name capture vehicles, video kiosks and special promotions.

Graphic Designer at Discovery Channel

2002 - 2003

Design development of national strategic programs to drive traffic, revenue and brand awareness initiatives for over 170 Stores. Partnered with talented team of creatives to conceptualize, design and execute retail programs to promote upcoming product launches and seasonal marketing opportunities. Developed brand consistent graphics for key Discovery Communications networks including: Discovery Channel, TLC, Animal Planet, Travel Channel, Health Channel and Discovery Kids Channel.

Art Director at Zoom180 Design Studios

1999 - 2002

Corporate identity and retail point of purchase design for high profile clients including: Coca-Cola, Burger King, Six Flags and NASCAR.

Founder and Executive Director at Artists Against Autism

July 2012

Artists Against Autism (AAA), a charitable non-profit collective, provides a platform for big business to connect with graphic designers, art directors and copywriters; plus, two-thirds of the revenue from creative services allocated to beneficiaries of Artists Against Autism (AAA).

President / Creative Director at Taphouse Graphics

2009

Brand identity experts specializing in building brands that are more intelligible, more lovable and more valuable.

Portfolio Center

1997 – 1999

Graduate

Georgia Southern University

1990 – 1995

BA

Concentration: History

Spring Valley High School

Graphic Design, Branding, Corporate Identity, Logos, Technology Startups, Cycling, Swimming, Running and Triathlons